Wei Chan
Business Development Director, Pine Garden Cake

Mr. Wei Chan is, in our opinion, an entrepreneur in his own rights. Formerly a Regional Marketing Manager from a US based ship simulation MNC, Wei Chan quit his job on 1 March 2003 to embark on his entrepreneurial journey with its HDB cum heartlander based family owned bakery, Pine Garden’s Cake.

The latter pride itself with innovative cake flavors, creative styling for wedding cakes, innovative corporate gifts packed with good traditional handmade mooncake or festive offerings and most importantly, good pastry, kuehs and traditional breads.

While steering Pine Garden’s Cake brand to new heights and where it is today, Wei Chan also created Baguette – The Viet Inspired Deli, with it’s first outlet opened on 5 May 2006. Baguette is a modern deli serving authentic Vietnamese street food inspired delicatessen such as Banh Mi Thit (pronounced as “Bun Me Tit” in English) and Soda Chanh. It is now on its way to franchising both locally and regionally.

On 11 September 2011, Wei Chan created yet another concept that is next door to Pine Garden’s Cake and it is named none other than Next Door Deli. The latter is styled as an easy going eatery, bringing good quality and value-for-money food for the HDB heartlanders.

The food genre stamps around easy and simple food, and what he loves to cook at home. Once again, this concept is meant for a different market and is paving its way for franchising in the near future.